Privacy Policy


Last updated: January 22, 2020

The Journal of Alta California (“Alta”, “we”, “our” or “us”) cares about your privacy and recognizes the importance of protecting your personal information. “You” and “your” refers to anybody using our Sites.

We have prepared this Privacy Policy (“Privacy Policy” or “Policy”) to help you understand important information about Alta’s privacy practices. This Policy applies to our website ( and any content delivered by Alta through our website, mobile apps, or other services that contain this notice (the “Sites”). This Policy describes the kinds of information we may gather during your visit to our Sites, how we use your information, how we protect your information, and how you can manage your information.

By visiting our Sites, you consent to us collecting and storing your information as described in this Privacy Policy and in the Terms of Use. Please read this Privacy Policy and our Terms of Use carefully. If you do not agree to these this Privacy Policy or our Terms of Use, please do not use our Sites.

We may revise this Policy from time to time. We will post any changes on this page and update the date at the top, so be sure to check back periodically to stay aware of any modifications. Your continued use of our Sites after changes have been posted will constitute your acceptance of this Privacy Policy and any changes.


Depending on your use of the Sites, we may collect information directly from you in different respects. First, if you create an account, we may collect your name, address, email address, and password used to access your account. If you subscribe to Alta, we use a payment processor to collect and process your credit card information. We may only store the last four digits of your credit card information and tokenize your full credit card number. If you attend an event, Alta may collect information regarding your attendance and your interests regarding such events. Finally, we may obtain certain information, including names, addresses, email addresses, and other information from third parties regarding people who may be interested in subscribing to Alta, attending one of our events, or otherwise interested in an Alta offering.

We may also automatically collect basic technical information from visitors to our Sites. We may automatically collect information about how visitors use the Sites, and may use cookies or other similar technologies to help use and compile statistics. This information may include log file information such as Internet protocol (IP) addresses, browser type, browser language, pages viewed, and the date and time of a visit. This information helps us improve the functionality of our Sites. These analytic cookies generate aggregate statistics that are not associated with an individualized profile. For example, we may use Google Analytics to track how often visitors access or read our content. We use this information in the aggregate to understand what pages and features of our website’s visitors find useful. To better understand Google Analytics, and how you can opt-out of the Google Analytics features, we encourage you to visit the following:

Our Sites do not respond to web browser “do not track” signals.


We collect and use your information to provide and manage the services you request, including processing your subscription. We may periodically contact you with offers, surveys, and information about our services, your subscription, legal notices, or other important information. You may opt out of receiving commercial email messages from us by following the instructions contained in those email messages.

We may also work with vendors to analyze your use of the Sites, including the time and duration of your use of the Sites or other information about your interaction with our online content.

You may opt out of such sharing by emailing us at We may also share your information in the event that it is necessary for any of the following reasons:

  • To protect our rights or property or the safety of our employees or others;
  • To comply with any court order, legal process, or respond to any governmental or regulatory request; or
  • To transfer information in the event of a merger, transfer of assets, or other organizational restructuring.

    We may use third-party service providers or other third-party organizations helping to support our mission that may collect, store, or process your personal information on our behalf, such as to complete your request.


    Certain features on our Sites may provide you the opportunity to publicly post material. These public comments are designed to be visible to other users and visitors to our Sites and may include comments, reviews, rankings, and other material. Any information that you disclose may be used by us for commercial and promotional purposes and will become public. We are not responsible for the information that you decide to make public in this manner, and we have no responsibility to take any such information down from our Sites.

    Also, when you share or recommend content via a social media platform such as Facebook or Google, that information may be public, and any information you share via these social media platforms will not be subject to this Privacy Policy.


    Alta is committed to maintaining your confidence and trust, and we take reasonable security measures to protect your information, including the use of physical, technical, and administrative controls. However, no security system is impenetrable, and no transmission or electronic storage of information is guaranteed to be secure. We therefore urge you to always use caution when transmitting information over the Internet.


    The Sites are not intended for and are not directed to children under 13 years of age. We do not knowingly collect or store any personal information about children under 13 years of age. If you are under 13 years of age, do not provide personal information to us and do not use our Sites.


    We are based in the United States in the State of California. The information you submit to us and that we collect as a result of using our Sites will be transferred to the United States. By using our services, you consent to the collection, international transfer, storage, and processing of your information. If it is illegal to access our Sites or transfer your data to the United States, please do not use our Sites.


    You have the right, subject to certain limitations, to: (i) request access to personal information we hold about you; (ii) correct your personal information when incorrect, out of date or incomplete; and (iii) request that we delete your personal information.

    All such requests should be made using the contact details set out in the “Contact Us” section below. Please note that if you request that your personal information be deleted, you may no longer be able to access or use certain parts of the Sites. We will respond to your request in writing, or orally if requested, as soon as practicable and in any event not more than within one month after receipt of your request. We may extend this period by two months and we will tell you why. We may request proof of identification to verify your request. For more details in relation to your rights, including how to exercise them, please contact us using the contact details set out in the “Contact Us” section below.

    California’s “Shine The Light” law permits California to annually request and obtain information free of charge about what personal information is disclosed to third parties for direct marketing purposes in the preceding calendar year. We do not disclose your personal information to third parties for the third parties’ direct marketing purposes.


    If you have any further inquiries about our Privacy Policy or practices, please contact us at:

    Journal of Alta California
    P.O. Box 14666
    San Francisco, CA 94114

    More From About Alta