Alta Picks: An Influencer’s Guide to the New Hollywood

It’s still the place to see and be seen, but the rules are changing. TikTok stars, alongside a new generation of tech-savvy entertainers, are redrawing Los Angeles’s social map, leaving old watering holes to dry up and crowning new ones with every viral post. Follow along for a morning-to-night tour of six hot spots.

8:22 A.M.: CAFFEINE HIGH
alfred coffee
Alfred Coffee

Alfred Coffee claims to have “basically coined the term Instagrammable,” and we believe it. When it’s (finally) time to rise and shine, you’ll want to head to the café’s Melrose Place branch, where Hollywood’s latest crop of trendsetters sip photogenic chagaccinos—espresso concoctions infused with mushroom and monk fruit—and $6 iced lattes flavored with real vanilla beans. 8428 Melrose Pl.

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9:05 A.M.: BOUGIE BREAKFAST
erewhon
Erewhon

Instead of an omelet or pancakes, start your day with beauty elixirs, bone broths, and CBD shots at the celebrity-frequented Beverly Boulevard location of health food market Erewhon. TikTok star Christina Najjar, a.k.a. Tinx, adores the chain so much that Erewhon named a smoothie, which combines chia seeds, raw cacao, and avocado, after her. (Don’t fret: the store also has a pastry selection.) 7660 Beverly Blvd.

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12:47 P.M.: POWER LUNCH
jon and vinny’s
Jon & Vinny’s

Every city has an effortless yet sleek Italian American restaurant that draws boldface-name regulars, and in L.A., it’s Jon & Vinny’s. The Fairfax establishment opened to much fanfare in 2015, and since then, its minimalist decor and approachable food have made it a go-to dealmaking spot for both the established and the aspirant. Pro tips: make a reservation, look your best (without trying too hard), get the spicy fusilli or the bolognese, and buy a bottle from Helen’s, the natural wine shop tucked in the back. 412 N. Fairfax Ave.

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3:23 P.M.: CRYSTAL ENGERY
house of intuition
House of Intuition

Need to exorcise an old flame or build an altar to ward off lousy Zoom auditions? Before House of Intuition came along, L.A.’s spirituality stores were a little too self-serious and a lot too woo-woo. Since opening its first shop in a funky shack in Echo Park in 2010, HOI has grown into a metaphysical megalopolis—with 10 locations—through brilliant branding, a welcoming attitude, and quality merch. 2237 W. Sunset Blvd.

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8:23 P.M.: MAIN DISH
boa steakhouse
BOA Steakhouse

To experience BOA Steakhouse the way internet-famous teenagers do, request a booth on the patio of the West Hollywood location. With Dua Lipa (not Frank Sinatra) pumping through the palms and arboreal pillars, the vibe is more “lit” oasis than traditional chophouse. Charli D’Amelio and Lil Huddy may be at the next table over, but once the snow beef Wagyu ($50 per ounce) and lobster mac ’n’ cheese arrive, you’ll find it hard to care about anything else. 9200 Sunset Blvd.

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11:11 P.M.: DRINK UP
mama shelter
Mama Shelter

The rooftop bar at boutique hotel Mama Shelter is one of those spots where dreams of fame—or influence—feel like they just might come true. Upscale variations on classic bar food and extravagantly adorned cocktails create an epicurean summer atmosphere that seems to exude from every inch of this elevated wonderland. Enjoy spellbinding views of the city as agents court fresh-faced talent amid the bright and colorful decor. 6500 Selma Ave. 

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